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Marketing management : analysis, planning, and control /

By: Kotler, Philip.
Material type: TextTextPublisher: New Jersey : Prentice Hall, 1976Description: 528 páginas ; 24 cm.ISBN: 0135579759.Subject(s): Analyzing marketing | OpportunitiesDDC classification: 658.8 /
Contents:
Contenido :The role marketing in today organizations -- tasks and philosophies of marketing management...
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658.8 / K87 (Browse shelf) 049994 Available SC0000002032

Contenido :The role marketing in today organizations -- tasks and philosophies of marketing management...

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