Kotler, Philip <br/><br/>
Marketing management :  analysis, planning, and control / 

 - New Jersey :  Prentice Hall,  1976. 
 - 528 páginas ;  24 cm. 
<br/><br/>Contenido :The role marketing in today organizations -- tasks and philosophies of marketing management... 
<br/><br/><label>ISBN: </label>0135579759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Analyzing marketing<br/>Opportunities
<br/><br/><label>Dewey Class. No.: </label>658.8 /  / K87