TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, and control 
SN  - 0135579759
U1  - 658.8 / 3ed
PY  - 1976///
CY  - New Jersey
PB  - Prentice Hall
KW  - Analyzing marketing
KW  - Opportunities
N1  - Contenido :The role marketing in today organizations -- tasks and philosophies of marketing management
ER  -