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Brand new : la esencia de las futuras marcas / Wally Olins

By: Olins, Wally.
Contributor(s): Universidad Peruana de Ciencias Aplicadas.
Material type: TextTextPublisher: Lima ; Universidad Peruana de Ciencias Aplicadas, 2014Description: 181 Páginas. : ilustraciones ; 24 cm.ISBN: 9786124191633.Subject(s): Branding (Mercadotecnia) | Imagen corporativa | Investigación motivacional (Mercadotecnia)DDC classification: 658.827/O44
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Libros-BMC Libros-BMC Sala Ciencias
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Libros-BMC Libros-BMC Sala Ciencias
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658.827/O44/e.2 (Browse shelf) Available SC0000002304

Bibliografía: p. 163-166

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